And I did feel some discomfort in admitting when I needed to leave for something personal. So let's talk about Fortune for a second; founded by Henry R Luce in 1929, now edited by Alyson Shontell, its first female editor-in-chief. 22 Related Question Answers Found Where is Bill Griffeth of CNBC? Nothing herein constitutes an offer to sell, a solicitation of an offer to buy any security, or a recommendation of any security or trading practice. And I would say this economic uncertainty that we're all facing right now, trying to figure out what this future holds, the skills and strategies women have always deployed, now, they're more valuable than ever. He knew I was going to be so frustrated that I never would've been given such an opportunity. Well, it is very exciting to see that Fortune magazine now has a female editor-in-chief, Alyson Shontell, and is just great to see this next generation of younger journalists. Boorstin stands at a height of 5 ft 6 in(Approx. I think it's very important to be yourself. We're talking about other women in leadership positions. I'm the one who founded this company. Get this delivered to your inbox, and more info about our products and services. After getting diagnosed with thyroid cancer, Hillary Peterson committed to becoming healthier, but quickly realized the beauty products she used were full of toxins. And we really rope in a lot of people from CNBC to work on this process together. Julia Boorstin's formal name is Julia Boorstin. However, the situation reversed and they soon began dating. Sign up for free newsletters and get more CNBC delivered to your inbox. After its first 10 years of operation, they said, "Hey, we're an early stage company." Julia enjoys in her blissful marriage with William, who is known not only as a successful actor and producer, but also as the Executive Vice President of Universal Pictures Blumhouse. After serving six years in Fortune Magazine and contributor to CNN headlines, Julia decided to change her work area. And then if you just looked at the people on the covers of our magazine, and the CEOs who would come in for big interviews, they were almost all men, almost all white men. Check out episodes from our previous seasons. Well, it's very interesting because the Disruptor 50 has not only been one of my favorite projects at CNBC but also was really the inspiration for me to write this book, When Women Lead. One of them recently featured on our podcast, User Testing, announced in June that more than 20% of firms on this year's Disruptor 50 list names like Canva, Chime, Discord, Maven Clinic, and Next Insurance, use its human insight platform to maximize customer experiences. Number one, the financial opportunity and investing in women and having more women in leadership roles, that's not a nice thing to do. We'll see how people navigate this." So it's been quite an evolution over the past 20 years. Fellow Princeton University graduate and former Fortune journalist Grainger David regularly played tennis with the senior editors. A fascinating and intense time. Besides that, she also sometimes shares photos from her private life. We want to hear from you. Or I guess, not literally. Companies with more women on boards perform better. 0. It was fantastic. Boostin talks about the difference between the way men and women lead, the importance of empowerment and why she's hopeful for the future. And it was really just a fascinating and intense time. Facebook soon became a topic to define Boorstin's beat at CNBC. There are still massive gender gaps that she could not foresee that they would be persisting into 2022. Later that year, Julia became the media and entertainment reporter for the CMBC working for Los Angeles Bureau and covers the media with special focus on intersection of media and technology. Julia Boorstin is CNBC's Senior Media & Tech Correspondent. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. I remember growing up reading Fortune in its inch-thick days and admiring the words, art, and ads that lived on its pages. Well, so at the time Fortune Magazine and CNN were owned by the same parent company, which was Time Warner, a now-defunct media giant. What was it like growing up in LA, the epicenter of media and entertainment innovation where you're currently based? Thanks for listening. It's interesting because female leaders are more ethical than male leaders. The young reporters and writers were very gender balanced. To go from 1,000 companies to 50 names that you actually make public and put on your list, it has huge implications for those 50, and you've got to take that responsibility pretty seriously. Leverage traits which people have not traditionally seen as strengths. If you can genuinely say you are creating something that would help you, that would solve a personal problem, a personal struggle for you, you are going to find success. And she created something entirely fresh. But before we head out for our midway stop, Julia, in a recent article you wrote for Closing the Gap, you discussed what it was like actually to write the book during COVID and to hear firsthand from the executives you interviewed and how they were keeping their businesses afloat during such a challenging moment. Welcome, Julia, inside the ICE House. This is crazy. Julia is a well-educated woman in the class. Information contained in this podcast was obtained in part from publicly available sources, and not independently verified. So I really wanted to figure out how to highlight these stories of remarkable success and elevate these traits of leadership without othering these women and making their femaleness their defining characteristic because it certainly isn't their success is the defining characteristic the femaleness isn't. When Samuelson was dragged by his friends to . And so they kept on asking me back. She covers media with a special focus on the intersection of media and technology. Boorstins estimated net worth is $900,765. But I think it's really important to shift the conversation away from diversity being philanthropic. Boorstin has been with CNBC for over a decade since joining in 2006. As I mentioned, it happened up the street. ), and as the domestic policy office member, the Vice President AI, which contributed to her considerable wealth. I thought maybe I'd go do television full-time for a year. But what's so interesting to me as a veteran journalist, veteran business journalist, is this idea that technology is disrupting every industry. So the last five of my six years at Fortune, I was appearing regularly on CNN Headline News. So I think that this is a moment for men to learn from the women who've succeeded despite the odds. The CNBC based reporter works from the News Network Headquarters in Englewood Cliffs. It was back in 2013 when Boorstin created a beautiful concept and launched the CNBC Disruptor 50. No one was born good at anything. Before joining this channel Julia used to work at Fortune Magazine as a business writer as well as a reporter. Female founders are far more likely to be launching purpose-driven companies. 188 Julia Boorstin Photos and Premium High Res Pictures - Getty Images CREATIVE Collections Project #ShowUs Creative Insights Custom Content EDITORIAL VIDEO BBC Motion Gallery NBC News Archives MUSIC BLOG BROWSE PRICING BOARDS CART SIGN IN Editorial Images Images Creative Editorial Video Creative Editorial FILTERS CREATIVE EDITORIAL VIDEO All But what I wanted to do was not just talk about what men were doing wrong, but ways in which to make companies healthier. Boorstin went to Princeton College, and she graduated with aB.A. in history. It's about finding economic opportunity. Our guest was Julia Boorstin, author of When Women Lead, what They Achieve, why They Succeed, and How We Can Learn From Them, out now from Avid Reader Press an imprint of Simon and Schuster. Julia Boorstin is CNBC's Senior Media & Tech Correspondent based at the network's Los Angeles Bureau. Julia's passions for storytelling and advocacy have combined in the publication of her new book out now from Avid Reader Press, When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn From Them. And it's because she's so grateful that all these experiences she's had have added up to this perspective that can help her really change the environment. So about 11 years ago, more than 11 years ago now, I was reporting on Facebook and the lead-up to Facebook's IPO, which as you remember, was a very big deal. Julia's book recounts the triumphs and setbacks of a cohort of female entrepreneurs telling the story of the obstacles they've overcome on their journey to success. Female founders, they tend to, on average, yield returns to their investors a year earlier, on average. There are people in the news reporting world, where they completely dive into their professional career and leave their personal life hanging. That was about it. As the saying goes by, one cannot see whats the future is decided for them, William and Julia were lucky to meet their soulmate at their first meeting. Research shows that when more women are in #leadership positions, companies are more If to talk about her personal life, Julia Boorstin is apparently a happily married woman she met her future husband, William Couper Samuelson, back in the year 2004 at Sundance Film Festival, after he was dragged to meet her by his friend because he was not interested in going on a date with her. Our guest today, Julia Boorstin, is Senior Media and Tech Reporter at CNBC. And with the organization of these ideas, I start to see it fall into this pattern: why the companies are formed, how women solve problems, and why I'm optimistic that we'll see a new generation of change and a female leadership, and hopefully, having men feel like they can take a page from women leaders as well. She wrote that big profile of him called the Iceman Cometh that really put Jeff on the map. Julia sometimes when a great athlete gets in the cover of Sports Illustrated and their career doesn't quite deliver on the promise that people talk about, we invoke this idea of the SI curse. Men should be deploying vulnerability as a way to invite collaboration. I mean, speaking of vulnerability, you honestly admitted in your book, and I'm going to quote you, "I thought I'd be taken more seriously if I never discussed my personal life." And they said, "She has this ability to hire people from other organizations who are so experienced." This was just came out as they were looking at other factors, whether companies were based in Silicon Valley or had co-founders or single founders. She covers media with a special focus on the intersection of media and technology. But what's been so interesting is that the research and also the stories that I write have illustrated how vulnerability can be a sign of strength. I really hope men read this book. So what's your hope for the next generation of working women Julia, and what do you think will be different? However, Julia Boorstin who is News anchor at CNBC has a settled family life with husband Couper Samuelson which proves that you can balance your family and your career if you have the right temperament. It was so exciting to get to come and do hits, do segments from the New York Stock Exchange. CNBC's Julia Boorstin reports on the Metaverse and the future of virtual reality. 2023 CNBC LLC. And so the idea of Closing the Gap was to tell the stories of people and companies that were working to close gender and diversity gaps, not just as an inspiration, but also to offer practical tools. Data is a real-time snapshot *Data is delayed at least 15 minutes. She reached out to the head of algorithms for Netflix, she explained the opportunity, she explained her lack of expertise in this area and said, "Come build this with me. I also have to say from a very practical standpoint, I benefited from access to CEOs who had nowhere to be, no travel, nowhere else to go. You're going to be able to take a beat and think about more about the long-term opportunities. Julia Boorstin CNBC's Senior Media & Technology Reporter, Creator of CNBC's #Disruptor50, Author of When Women Lead - Simon & Schuster, Available Now So this is a very seriously put together list. But they said after the first 10 years, "Let's look back at the data and see what actually yielded success." I mean, talking about another time a year into your reporting, you're asked to appear live on CNN to discuss a news story. But I was so interested by this gratitude, and then I found this research finding that gratitude inspires people to be patient because they're feeling good with where they are. And it's amazing how fast this company has grown and partnered with major companies like Toyota and other insurance providers. Julia Boorstin, author of When Women Lead, What They Achieve, Why They Succeed, and How We Can Learn From Them, and I are going to dive deeper into Julia's book and learn more from some of these stories. December 13, 2022 Julia Boorstin is CNBC's senior media and tech reporter and the creator of CNBC Disruptor 50. CNBC's Julia Boorstin reports on the rise of the metaverse and the platforms that're making the concept a reality. Get this delivered to your inbox, and more info about our products and services. And women should not have to be afraid of speaking up, but I think the more that we're true to ourselves, the easier it is to speak Up. Sign up for free newsletters and get more CNBC delivered to your inbox. And one of my male colleagues, one of my dearest friends who had an office right next door to me, he would go play tennis with our bosses. This cookie is set by GDPR Cookie Consent plugin. And it's so exciting to be here on the floor. The talented Boorstin comparatively contributed on CNN Headline News to Street Life, a live market wrap-up segment. And I was impressed, and surprised, and frankly, a little bit relieved to see that every leader I wrote about really pushed themselves. Her father is a producer, and a TV documentaries writer whereas her mother is an author. Not only that, but the news anchor had also congratulated her husband for getting thenominationand evenwinningthe Oscar awards for his movie, Whiplash. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Got a confidential news tip? What was it like working as a writer at Fortune in your first gig out of college? So it was really interesting to see that world of business and power very much up close and to try to figure out how to be taken seriously as a young reporter asking some tough questions to companies who in 2001 say, were not doing very well. We want to hear from you. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wikinetworth_com-box-4','ezslot_6',173,'0','0'])};__ez_fad_position('div-gpt-ad-wikinetworth_com-box-4-0'); Julia met her future-husband-to-be Couper Samuelson back in 2004 when Couper was dragged by his friends to meet Julia at Sundance. And so I went on CNN to talk about my story. Research shows that when more women are in #leadership positions, companies are more On this episode of the Behind Her Empire podcast, True Botanicals founder Hillary Peterson discusses her journey in creating a non toxic and sustainable skincare brand. Her Association with the CNBC: Julia Boorstin works as the Senior Media & Entertainment Correspondent for the CNBC Broadcasting world. What was so interesting is I cover media and tech, and in 2017 with the rise of the Me Too and Times Up movement, and I was reporting on the departure of many of the CEOs who I covered, whether it was Les Moonves or Travis Kalanick who I had interviewed before his departure, and CEOs who had done effectively, I'm going to summarize it, just say bad things and left their jobs as a result of it. Take your understanding of the world, take the fact that you might have an outsider perspective, and the combination of those things can lead to something really meaningful. Sometimes, the only thing standing between you and opportunity is someone who can make the connection. I can have more frequent trips here to New York. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. You studied history. So there's so much interesting research here, and I look forward to seeing more data on this. and in 2013 created the CNBC Disruptor 50, which represents the annual list of the 50 most important private companies, which have huge impacts on the whole economy and their industry. Boorstin serves as the Senior Media & Entertainment Correspondent for the CNBC Broadcasting world. Understand your own strengths, and leverage those strengths. Julia was raised by her father, Paul Boorstin, and her mother, Sharon Boorstin, and her siblings in her hometown Los Angeles. I've seen the data. She covers media with a special focus on the intersection of media and technology. But when it comes to venture capital, the numbers and the gender gap is much worse. And I fell in love with it. Professionally, her father was a producer and screenwriter for television documentaries, and her mother was an author. Boorstin made a considerable change in the network by creating her news broadcasting show CNBC Disruptor 50. So she argued that they should refund their clients at least a portion of the losses. Please help me with this." Julia Boorstin (@JBoorstin) March 11, 2019. So she made an ethical choice, and she didn't get stuck in what they call this cultural numbness of becoming numb to the failures of a culture. She recently gave her advice to women entering male-dominated industries in a Forbes Women clip. And there was this question of whether or not it was going to be able to keep operating. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Type above and press Enter to search. And this is a company that used antenna technology to effectively livestream content, perhaps going around some of the copyright issues when it comes to streaming and content. Tue, Oct 11 20227:27 PM EDT RELATED. This is the #teslasuit @AccentureACTIVE Ill show off some of the latest tech at #sxsw coming up on @SquawkAlley @CNBC #VR pic.twitter.com/iufxrsck0W, Julia Boorstin (@JBoorstin) March 11, 2019. So there are women who are succeeding and running their businesses. And she found that it was really important to not only be totally ready to go with your pitch, but to find investors who were more inclined to be interested in your arena. So it's been an amazing journey. But she persevered and really worked to find the investors who had a track record of focusing on her type of business, which I think helped pull through the noise. So how do you manage the secrecy, confidentiality, impartiality of that process? And it's a months-long process. The couple then met in New York when Julia invited him while he produced the Zach Braff starrer, The Ex. Boorstin was a contributor at street life, a live market segment on CNN headline news since 2000. So it was just a different time, I hope. Couper is an actor and a producer. Companies like YouTube led me to social media. Regarding her educational background, she went to Harvard Westlake School, and upon matriculation in 1996, enrolled into Princeton College, graduating with a BA degree in History.Julia Boorstin. What are your first memories of getting assigned here? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. I realized in covering Facebook's IPO, which did not go so smoothly if you'll recall-. Be your own type of leader. And that was a great opportunity to really dig deep and lay out a framework that others could follow. Long, successful reporting day on Twitter's IPO, and a successful launch for Twitter. She holds an American nationality and belongs to the white ethnicity. When Julia completed her graduation in 2000, Julia focused herself on pursuing her professional career in journalism. Julia, I've heard a lot of Whitney's interviews and we certainly wanted Bumble to list here at the New York Stock Exchange, which I've made very clear to my friends at Blackstone. Today her products are used worldwide to treat common skin conditions such as aging and sun-damaged skin, acne, and rosacea. Having said that, I got great access, and I think the pandemic did play a big part in that. And a lot of that came down to the fact that they were grateful for their perspective and their opportunity. She joined CNBC in 2015 as a news associate before working as a producer for CNBC's "Squawk Box" (M-F, 6 AM-9 AM ET) and was most recently a markets reporter for CNBC.com. These cookies track visitors across websites and collect information to provide customized ads. Men should be embracing empathy in their leadership, empathy as a strategic skill. Boorstin is 43 years old and was born under the birth sign, Sagittarius. So I was really impressed by these women, and I would leave these interviews so inspired. Julia Boorstin is CNBC's Senior Media & Tech Correspondent and author of "When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them." Boorstin created and launched the CNBC Disruptor 50, helped launch CNBC's 'Closing the Gap' initiative covering the people and companies closing gender and diversity gaps. And while witnessing the dearth of women in positions of leadership, she committed to the ideal that true gender equity shouldn't be a pipe dream. But there are other books like Confidence Code, which is an amazing book to help women have more confidence. I used to wear glasses I didn't really need. You organize it thematically three major sections; how and why women build strong companies, fixing problems, creating new patterns. And I really love the Disruptor 50 because it enables me to have that lens of the tech trends to better understand what's going on. In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Get closer. (adsbygoogle=window.adsbygoogle||[]).push({}); Concerning her early life, Julia Boorstin apparently spent her childhood in the hometown of Los Angeles, where she was raised alongside her siblings by her father, Paul Boorstin, who works as a producer and screenwriter for television documentaries, and her mother, Sharon Boorstin, an author. She was grateful for it because it gave her this insight and this opportunity to create something very different. There's definitely not a D50 curse, and I stand by the decision to put all of those companies on the list, and in fact, Robinhood was number one. And even though I've been at CNBC for over 16 years, I feel like every year the job, the beat, the companies are so different. It is the greatest at its virtue, and its most significant at its fault too. You talked at some length earlier about what you discovered as you were researching the book in the area of venture capital funding. Two years later, Julia was promoted to work in the position of the Senior Media & Entertainment Correspondent at the CNBC Broadcasting world, adding a considerable amount to her net worth and increasing enormously her popularity. Press Esc to cancel. During her time at Fortune, she was also a contributor to Street Life which is a live market wrap-up segment on the CNN Headline News. CNBC. Benjy is currently a reporter for BiographyPedia based in Adelaide, Australia. What did you learn from these leaders during the pandemic, and what lessons learned from navigating COVID-19 are important to carry into this post-pandemic world? For one thing, as I looked through it and read it, there are two indexes of concepts and skills to go along with the usual index of names, not the usual bifurcation I see as a reader. She was born to parents Paul Boorstin and Sharon Boorstin. There were some very influential senior women like Carol Lummus, who is famous for writing the Berkshire Hathaway annual reports. Who is Julia Boorstin? Each week we feature stories of those who hatch plans, create jobs, and harness the engine of capitalism right here, right now at the NYSE and at ICE's exchanges and clearing houses around the world. And she had a highlighter and she showed me what to look for. The baby boy brought more happiness to them. So I dug, and I dug, and I asked a lot of people, and I kept on pressing Katrina to understand what made her a talent magnet. Sign up for free newsletters and get more CNBC delivered to your inbox. Boorstin is known for creating and launching the CNBC Disruptor 50, an annual list she oversees highlighting private companies challenging companies in established . I did the newspaper in high school. Julia, thanks so much for joining us inside the ICE House. So I wanted to tell their amazing stories. Julia Boorstin runs only her official Twitter account with almost 35,000 followers, which she uses mostly to promote her upcoming projects. And it's been such a thrill to get to work on this list, and it's been fascinating to get to meet so many successful and innovative entrepreneurs. It is more than a privilege to work in the CNBC News Broadcasting Network. Zack Whitford. Boorstin earns an average salary of $680,765 per year. Being in journalism for more than a decade, Julia has earned a lot of wealth for her family's future. At CNBC she mainly covers the news detail focusing on the intersection of media and technology. CNBC News Releases CNBC Transcript: Mattel CEO Ynon Kreiz Speaks with Julia Boorstin from the CNBC Evolve Global Summit Published Wed, Jul 13 20224:19 PM EDT Share The following is the. And to quote you, you said, "I felt like I was watching a masterclass in leadership across sectors." And second, to understand the success that is tied to some of these more traditionally female leadership traits. I think it was very disruptive. CNBC. There's this whole idea of token theory that if you're in a minority, you're going to draw heightened attention and criticism. Besides their beautiful affection and admiration towards each other, the lovebirds have welcomed a baby named,Henryto complete the family. Right after graduation in 2000, Julia Boorstin started pursuing her professional career in the field of journalism, and was hired to serve in the positions of a news reporter and business writer for Fortune Magazine, marking the establishment of her net worth. She graduated with honors from Princeton University with a B.A. Drilling into that media story a little bit as it's unfolding as we speak, you look at those in the middle of it right now, Bob Iger, Reed Hastings, David Zaslav, Bob Bakish, and to a lesser extent Apple led by Tim Cook, Amazon led by Andy Jassy. Why would we do that? So for instance, we did stories on how Salesforce and PayPal were investing to close their gender gaps, not because it was a nice thing to do to have pay equity, but because it was better for their business. You also have the option to opt-out of these cookies. Jan 09 2023. Neither ICE nor its affiliates make any representations or warranties, express or implied, as to the accuracy or completeness of the information and do not sponsor, approve, or endorse any of the content herein, all of which is presented solely for informational and educational purposes.